Zhou Xiaojiang is vice dean and associate professor of School of Art and Communication, China Jiliang University, in charge of product design. He is a member of Chinese Institute of Architects and servers as a director of Zhejiang Institute of Industrial Design. He has been engaged in the design practice and research of industrial design for more than 20 years. He has presided over and participated in a project of the China Institute of Higher Education, a project of Educational Science Planning in Zhejiang Province, a project of the Education Department of Zhejiang Province, a project of the Zhejiang Federation of Social Sciences, a major Science and Technology Project of the Department of Science and Technology of Zhejiang Province, and a Planning Project of the Ministry of Education. He has published more than 20 academic papers, 1 edition, 2 textbooks. And he has presided over more than 80 horizontal research projects. He was the chief editor of Industrial Design Data Collection, a tool book for industrial design. He has won several awards from Education Department of Zhejiang Province and Ministry of Education of the People's Republic. He served as an expert and judge for a long time in various sectors of Zhejiang Province.