Gao Yun graduated from Zhejiang University with a doctor's degree, majoring in art design. He serves as associate professor and vice President of the school of art and communication, China Jiliang University, and standing director of zhejiang Institute of industrial design. He has been engaged in the design practice, management and teaching research of industrial design for a long time. In 2001, he founded the Industrial Design Major in China Jiliang University.He has a strong theoretical foundation and practical ability:he has published more than 10 papers, and a number of professional textbooks on product design, product semantics, design procedures and methods, popular culture and so on; he presided over and participated in a number of key special projects of Zhejiang/China Association of Higher Education, and served as an expert and judge for a long time in various sectors of Zhejiang Province. He has rich experience and achievements in household appliances, self-service equipment and small commodity design in Jiangsu and Zhejiang areas.